陕西省咸阳市红富士苹果出口欧洲网络营销方案 The Marketing Project To Export Red Fuji Apple Of Xianyang City of ShanXi Province To Europe 摘要近年来，“咸阳红富士苹果”已经逐渐被市场所认可，畅销国内各大中城市以及香港、泰国、俄罗斯、孟加拉、阿联酉、俄罗斯等十多个国家和地区，在经济发达地区的市场占有率逐年上升，2012年陕西省咸阳市红富士的总产量达到450万吨，且年出口量逐年上涨，2012年出口量由2008年的5万吨增加到11万吨。2012年，武功县苹果喜获丰收，总产达到4.5万吨。但由于受国内外消费市场萎靡的大环境影响，来武功县收购苹果的客商大幅减少，导致武功县苹果滞销，苹果同期销售量仅为往年的50%。淘宝网的聚划算平台发起“爱心聚果行动”帮助果农有效的解决了滞销严重的问题。传统的营销渠道不能从根本上解决苹果大量滞销的问题，在电子商务发展如此迅速的现在，应充分利用网络平台推广红富士苹果，进行多渠道营销。 Abstract: In recent years, "Xianyang Red Fuji Apple has been gradually recognized and acknowledged and accepted by the market and exported to such more than ten big and medium cities at home and abroad as HONGKONG, THAILAND, RUSSIA,Bangladesh, UnitedArab,and so on .The covering rate of the market in the highly-developed economy region has gradually risen , The total output for red fuji apple of xiangyang city of shanxi province in 2012 has reached 4.5 million Tons , moreover, annual export amount gradually goes up , The export amount for 2012 has increased from 50 thousand tons of 2008 to 110 thousand tons .

As China's market economy gradually improved and further reform of the employment system, job market has been established, their own jobs, two-way selection mechanism has been formed throughout the career choice, job interview has become a business unit of selection and appointment is an important part of . It is through recruiters and candidates to meet and talk to the official to meet on the candidate's expertise, work experience, job motivation, response capabilities, skills, etc. to form a more objective understanding, but also through the interview to assess their facial expressions , instrumentation and emotional control, so as to obtain an intuitive understanding, and ultimately determine whether you can hire. Therefore, many companies decided to hire staff in the unit prior to the interview is necessary. Flexible form of the interview, usually two-way communication, to take the form of questions and answers, covering issues ahead of the interviewer is generally designed, or conversations with the candidates to conduct random questions, no matter in what form and manner, the purpose of comprehensive study is to understand the basic quality of candidates. This article discusses the concept of recruitment, as well as the significance of the recruitment interview, the characteristics of the job interview, and finally describes the design of the recruitment interview, and the common interview mistakes. Therefore, many companies decided to hire staff before the first interview with the applicant is necessary. Keywords: job interview; enterprises;