陕西省咸阳市红富士苹果出口欧洲网络营销方案 The Marketing Project To Export Red Fuji Apple Of Xianyang City of ShanXi Province To Europe 摘要近年来，“咸阳红富士苹果”已经逐渐被市场所认可，畅销国内各大中城市以及香港、泰国、俄罗斯、孟加拉、阿联酉、俄罗斯等十多个国家和地区，在经济发达地区的市场占有率逐年上升，2012年陕西省咸阳市红富士的总产量达到450万吨，且年出口量逐年上涨，2012年出口量由2008年的5万吨增加到11万吨。2012年，武功县苹果喜获丰收，总产达到4.5万吨。但由于受国内外消费市场萎靡的大环境影响，来武功县收购苹果的客商大幅减少，导致武功县苹果滞销，苹果同期销售量仅为往年的50%。淘宝网的聚划算平台发起“爱心聚果行动”帮助果农有效的解决了滞销严重的问题。传统的营销渠道不能从根本上解决苹果大量滞销的问题，在电子商务发展如此迅速的现在，应充分利用网络平台推广红富士苹果，进行多渠道营销。 Abstract: In recent years, "Xianyang Red Fuji Apple has been gradually recognized and acknowledged and accepted by the market and exported to such more than ten big and medium cities at home and abroad as HONGKONG, THAILAND, RUSSIA,Bangladesh, UnitedArab,and so on .The covering rate of the market in the highly-developed economy region has gradually risen , The total output for red fuji apple of xiangyang city of shanxi province in 2012 has reached 4.5 million Tons , moreover, annual export amount gradually goes up , The export amount for 2012 has increased from 50 thousand tons of 2008 to 110 thousand tons .

Logistics is the logistics information using modern information technology generated in the process of logistics of all or part of the information is collected, classification, transfer, summarize, identify, track and query of a series of processing activities in order to achieve the control of the process flow of goods, to reduce costs, improve efficiency of management activities. Logistics Information is the soul of modern logistics is a necessary requirement of modern logistics development and the cornerstone. Logistics information technology, and modern computer technology are inseparable. Logistics Information Technology including infrastructure technology and information systems technology. Based technology, including bar-code technology, database technology, electronic data interchange technology and Internet / Intranet technology. Systematization of information technology including electronic ordering systems (EOS), Warehouse Management System (Ns), transportation management system (TMS), distribution requirements planning (DRP), enterprise resource planning (ERP), logistics requirements planning (LRP), supply chain logistics resource planning system. In the planning and establishment of the logistics information system, we relate to, through modification or reconstruction to establish the theme of high-end data environment database (Subject Data Bases) environment, the establishment of standards and information logistics information system model. The aggregated data for planning, construction of information resource management Xinxi basic standards, and follow-up data through environmental reform Lai integration of information resources to solve the problem, ultimately data integration and information sharing. Enhance treatment by dynamic and static conditions, internal and external information needs to improve management efficiency, the pursuit of "3E", that is Efficient (efficiency), Effective (effectiveness), and Economical (economy). Enhance treatment by dynamic and static conditions, internal and external information needs to improve management efficiency, the pursuit of "3E", that is Efficient (efficiency), Effective (effectiveness), and Economical (economy). Information resource planning through better logistics information resources on the development and use, to further accelerate the process of building our country and other logistics information. The content of this shows a modern logistics can not do without modern information technology, modern information technology to rely on modern computer technology. Implementation of information technology in the logistics phase, this paper, logistics information management system functions and processes. This is the period of study in school-based management information system. Intended to logistics information and management information systems, and through their own understanding of some of the ideas put forward. Based on the background of modern logistics technology, logistics, reliance on information technology, logistics and information technology planning and implementation process of the introduction to computer technology and logistics information technology are inseparable to explain. Finally, put forward some information on the work of our logistics, there are difficulties and problems, and made a number of strategies to address these issues resolved. Key words: logistics information; computer technology; Logistics Information Plan; Logistics Management Information System