Analysis of "hero alliance" brand marketing strategy [Abstract] along with the information technology unceasing renewal, in recent years the game industry is also booming. The game companies, Proxy Companies have gradually realized the game has to be fun, hot just short of brilliant, want in this industry tenable must have brand awareness. But the brand marketing as a link between the customer and the enterprise marketing mode, can make the enterprise thorough consumer heart get continuous competitive advantage, become an independent school in competitors. Only three years of time became the most popular network game "hero alliance", since then has always been the first influence continues to expand its brand in the world scope. Is "opened up a new market" hero alliance for class MOBA game, is the "hero alliance" led to the rise of gaming products. This paper takes the brand marketing theory as the basis, combined with the "hero alliance" marketing case, using the research method of literature analysis and case study, from the brand positioning, brand identity, brand communication, brand management and brand relationships of five aspects of "hero alliance" brand marketing strategy analysis and summary. Hope that the successful case of brand marketing strategy in this paper through analytic "hero alliance" for the enterprise using the brand marketing system to provide reference.

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